With so many new social media platforms popping up, it can be tough to keep track and figure out which ones are actually worth our time and attention.
When I learned about ORME, a relatively new social commerce app that emphasizes on shopping with the ability to monetize, I became interested in exploring it further. Plus, it has many other benefits (more on those in a sec!).
ORME is a short form video marketplace that’s like a combo of TikTok and LTK. What I love about this app is that it’s so curated. As someone who loves fashion and beauty products, I know that I’ll be seeing videos related only to these topics here. I’m glad there’s another space on the internet where I can get inspiration and feel positive after every scroll.
Currently, the platform’s brands include DL1961, Mercer Street Jewelry, IDEO Skincare, Judith Ripka, Masami Haircare, and Warp + Weft, and it’s constantly adding new ones.
I recently had the chance to check out the company’s headquarters in New York City and get a closer look at ORME. After giving the app a try myself, here’s a full review on my thoughts. Read on for everything you need to know about this social commerce marketplace.
Why Download ORME?
1. Peace Of Mind
While popular apps like Instagram and TikTok are valuable, it makes sense to diversify your content and visibility, especially if you don’t own these platforms. Spreading your efforts across multiple social media channels can give you greater peace of mind, especially considering the recent news about TikTok possibly going away.
ORME is the joint venture started by Bob D’Loren, chairman and CEO of Xcel Brands, and Faisal Ahmed, founder of fashion brands including DL1961. The founders recognized a gap in the market for a shopping app designed for everyone, not just influencers. What makes this platform stand out is that you don’t need a huge following to shop, share, and earn.
2. Earning Potential
Every post on ORME features a Shop button where you can make purchases directly within the app, all through a simple 3-click checkout process. I can see how minimizing the need to jump between multiple links makes it far more likely for someone to make a purchase. This is a win-win-win for creators, brands, and shoppers alike. Each gets rewarded when a product is bought, making the whole experience a seamless one.
How do you earn? Creators receive commissions on sales generated from each video. It’s a refreshing way people can turn content into something profitable while staying true to themselves by promoting products they genuinely love and use.
Even if you’re not a creator, or if you simply want to add more to your page without creating original content, you can repost other people’s videos to your Shop page.
3. Shopping Ease
On the flip side, if you’re looking to shop, ORME makes it easy. Scroll the app, easily see how the products are used, and shop in real time.
What I find particularly helpful is seeing the actual sizes of products by watching the videos. Also, while brand websites often feature products in a super polished way, it can be hard to imagine how they look in real life. The short videos on ORME give me a clearer idea of whether an item is worth buying.
4. Discover More Brands On ORME
Ever since I downloaded ORME, I’ve discovered brands that I didn’t even know existed. Recently, I came across Mercer Street, a jewelry brand inspired by the runways of the 80s and 90s. Their classic styles are so luxe and every piece from their collection is priced under $200. I have their Townhouse Earrings, which I made a video about here.
Another brand that I just discovered through ORME is IDEO Skincare. Right now, I’m using their Skin Memory Serum as part of my beauty routine, and I’ve seen a huge difference in my skin’s texture and brightness. The serum is formulated with RMA complex, which draws on brain-aging research to help skin cells regain their youthful memory and targets mitochondrial metabolism.
5. Connect With Others
Instead of simply shopping on a website, ORME transforms shopping into a social experience where you can connect with others. Through short videos, you can see how someone uses a product, ask questions by commenting, and feel like you’re part of a community.
Over the years, I’ve made friends with other creators in real life after connecting with them on social media. This goes to show the power of the online world and how it can bring people together. It’s always easier when there’s a shared interest, like all things fashion and beauty! Through ORME, you can also connect with brands that you love, which can open the door to more opportunities.
How ORME Works
1. Join: Download the app on the Apple App Store or Google Play and sign up for a free account with your phone number.
2. Shop: Browse through videos for an easy shopping experience.
3. Earn: Share videos by creating your own content or reposting your favorite videos to earn a commission. Payments are made easily through PayPal.
Another perk about ORME is that your older content continues to be valuable long after it’s posted. Essentially, your videos become part of your digital storefront that people can shop from.
In a crowded world of social media platforms and online shopping, ORME has created a space where everyone (including creators of all sizes, brands, and shoppers) can thrive.
Since the app is still relatively new, it couldn’t be a better time to get into it and help shape trends while you shop, share, and earn.
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